Homeless People Used to Condemn Use of Homeless People In Ads

Added by Steve Hall on June 6, 2007, AdRants

Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation’s apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense.

With headlines, “I helped a copywriter become a creative director”, “I’ve made a creative team win a lion at Cannes” and “Thanks to us. An art director had his salary doubled,” pulls no punches while, at the same time, does the very thing it’s trying to stop.

The copy reads, “Homeless and disabled people are helping many advertising professionals achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

We don’t know whether to praise this campaign for its noble efforts or condemn it for egotistical ignorance.

Related posts:

1. Ron Paul Advertising Accidents!
2. David Dees Montage & Bio: Music by JeSo
3. Tom Morello at the Grammy Museum: Another Rage Album?
4. Argusfest Shows Documentary, “The People Speak”
5. World Peace by the Cro-Mags
6. KRS-One & Immortal Technique Get Ready to Rock the Bells
7. Econstories Brings Keynes & Hayek to Life in Rap Video
8. Cheri Honkala Leads March to Fulfill the Dream
9. Nick “Spike” Bravo Parody: Must See!
10. Neil Hague Authors Imagery for David Icke Book